Free Email Marketing

If you're thinking of using email marketing for the first time, you're about to make a good choice .

Permission-based email marketing is an extraordinarily cost-effective and powerful tool. Get it right and you’ll see ROIs you never dreamed of with traditional direct mail!

But how can you make sure you get it right?
Answer - choose an email marketing system that out-performs on:

The design of the emails you send – a professional looking HTML email is essential to grab and hold interest, maximise response, and maintain your brand presence. And it needs to be quick and easy to create.

The deliverability of your email marketing campaigns – sender reputation and authentication are critical factors when it comes to making sure the marketing emails you send out, actually reach their targets.

Your campaign tracking and reporting – detailed reporting on how your customers respond to your email marketing campaigns is crucial to increasing the success of campaigns.

Why choose email marketing

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically.
• E-mail marketing is paper-free (i.e., "green").